• Creating strategy, vision, and designs for multiple PlayStation products and platforms.
• Lead the design team for the Transformational Innovation team, identifying and incubating new products and business opportunities for Sony. Generating and taking ideas from 0 to 1, concepting, testing, iterating, and ultimately pitching them to executive leadership.
• Held design leadership positions across several projects and programs for as many as 13 programs and 20 designers. Providing direction, strategy, and ensuring quality.
• Senior Interaction Designer for PlayStation's Core Team, responsible for building the core experiences on the PlayStation operating system.
• Collaborated with a large multi-disciplinary team to understand technological capabilities, product strategy, and user research to create a feature set, product requirements, and design framework to be used by all teams at PlayStation.
• Created logic flows, annotated wireframes, prototypes, a designer toolkit, engineering specifications, and additional documentation to distribute the Notification Framework to all internal and external contributors.
• Lead UX & UI Designer for Hathway San Francisco office (Peet's Coffee, Pizza Hut, Clorox Pro, Wingstop)
• Work with an in-house team of researchers, strategists, designers, and engineers to design and develop digital products for various companies.
• Translated strategy and technical requirements into design concepts and prototypes
• Produced user journey maps, wireframes, user flows, annotated design documents, UI toolkits, motion and animation guidelines, and final visual assets throughout the whole lifecycle of our projects.
• Created design concepts for business development proposals
• Design Lead for a new B2B & B2C communications software application being released on select 2017 HP computers and all HP computers starting 2018/19
• Collaborating with an international team of designers, engineers, and business teams that span various divisions across HP and third party agencies
• Utilize project management software tools to document, annotate, and prioritize feature requests, design bugs, and tasks for our development team
• Provided core UX fixes through wireframes, UI updates through pattern libraries and specification documents, and kept visual consistency through style guides for our MVP beta.
• Scoping and prioritizing feature development for our beta version updates, as well as working on the product roadmap for a full UX and framework redesign for our 2nd generation application.
• Full redesign of a responsive ecommerce website for Emerson Ecologics
• Responsible for the creation of high-fidelity wireframes and prototypes for desktop and mobile versions of the client website
• Working in an agile framework, I collaborated daily with our team of developers, designers, project managers, and client representatives
• Annotated designs and functionality of wireframes and presented UX work to multiple stakeholders including the client team
• Redesign of an existing mobile app for book enthusiasts
• Provided heuristic evaluation of current app interface to identify information architecture issues and design improvements
• Created context scenarios, task scenarios, and personas to ensure a user-centric design approach and reprioritize feature placement
• Sketching and wireframing for early-stage user testing
• Conducted user interviews and surveys to create personas and identify user mental models for information architecture development
• Produced sketches, lo-fi and hi-fi wireframes, and interactive prototypes for multiple rounds of usability testing
• Completed a content inventory and restructured the information architecture for an intuitive navigation design
• Designing the responsive website with Webflow software
• Produced low and high fidelity wireframes for multiple design projects
• Led the full redesign and deployment of our website product pages
• Utilized user needs and business requirements to design sample parts to assist in the sales process
• Researched 3D printing opportunities for multiple industry events and then selected the sales samples, marketing assets, and event layout to best meet our users’ needs in each industry.
• Collaborated with marketing, design, and engineering for the launch of multiple products and service offerings.
• Managed all digital content and marketing activities for the launch of Johnny Alamo Entertainment
• Collaborated with stakeholders to identify appropriate partnership opportunities and then designed the creative proposals
• Designed, implemented, and analyzed A/B tests for marketing promotions
• Initiated the on-site branding program - working with all departments to redesign business materials to meet latest brand guidelines
• Performed market research and customer surveys to develop the strategy, approach, and design for the launch of a new service offering
• Managed full-cycle design projects from start to finish - conducting research, generating content, and producing graphic and web designs