Skills

User Research  |  Research Synthesis  |  Information Architecture
Paper Sketching  |  Wireframe Production  |  Interactive Prototyping
Usability Testing  |  Interaction Design  |  Visual Design

Tools

Sketch  |  InVision  |  Flinto
Illustrator  |  Photoshop  |  InDesign
Webflow  |  HTML  |  MS Office

Experience

2016 - 2017

UX/UI Designer

Havas Worldwide

• Full redesign of a responsive ecommerce website for Emerson Ecologics
• Responsible for the creation of high-fidelity wireframes and prototypes for desktop and mobile versions of the client website
• Working in an agile framework, I collaborated daily with our team of developers, designers, project managers, and client representatives
• Annotated designs and functionality of wireframes and presented UX work to multiple stakeholders including the client team

2016

UX Designer

BookPrint

• Full redesign of an existing mobile app for book enthusiasts  
• Provided heuristic evaluation of current app interface to identify information architecture issues and design improvements  
• Created context scenarios, task scenarios, and personas to ensure a user-centric design approach and reprioritize feature placement  
• Sketching and wireframing for early-stage user testing

2016

UX/UI Designer

Sixth Union Fitness

• Conducted user interviews and surveys to create personas and identify user mental models for information architecture development  
• Produced sketches, lo-fi and hi-fi wireframes, and interactive prototypes for multiple rounds of usability testing  
• Completed a content inventory and restructured the information architecture for an intuitive navigation design  
• Designing the responsive website with Webflow software

2014 - 2016

UX Designer & Marketing Specialist

FATHOM

• Produced low and high fidelity wireframes for multiple design projects
• Led the full redesign and deployment of our website product pages  
• Utilized user needs and business requirements to design sample parts to assist in the sales process  
• Researched 3D printing opportunities for multiple industry events and then selected the sales samples, marketing assets, and event layout to best meet our users’ needs in each industry.  
• Collaborated with marketing, design, and engineering for the launch of multiple products and service offerings.

2014

Digital Media & Marketing Designer

Johnny Alamo Entertainment

• Managed all digital content and marketing activities for the launch of Johnny Alamo Entertainment  
• Collaborated with stakeholders to identify appropriate partnership opportunities and then designed the creative proposals  
• Designed, implemented, and analyzed A/B tests for marketing promotions

2014

Brand Designer & Strategist

Rancho Santana Resorts

• Initiated the on-site branding program - working with all departments to redesign business materials to meet latest brand guidelines  
• Performed market research and customer surveys to develop the strategy, approach, and design for the launch of a new service offering  
• Managed full-cycle design projects from start to finish - conducting research, generating content, and producing graphic and web designs

Education

2013

Marketing & Innovation Management

Colorado State University

Dual major in Marketing and Innovation Management, with minors in Entrepreneurship and International Business. Recipient of Young Entrepreneur of the Year Scholarship.

2016

User Experience Design

General Assembly & Self-education

Earlier this year I left my salaried job to pursue full-time education in user experience design. Months before leaving my job, I collaborated with mentors from different UX agencies to develop a lesson plan, book list, and timeline for my studies. I weighed out the options of graduate school, bootcamps, and self-education, and decided on a hybrid approach. I paired my lesson plan with the General Assembly UX course and dived in. I completed the General Assembly course and most of the books and articles on my lesson plan, but I don't foresee my self-education agenda ending anytime soon. Below is a sample of some of the books I included in my lesson plan.