Professional Experience

Senior Interaction Designer

Sony PlayStation
2018 - Present

• Senior Interaction Designer for PlayStation's Core Team, responsible for building the core experiences on the PlayStation operating system.
• Collaborated with a large multi-disciplinary team to understand technological capabilities, product strategy, and user research to create a feature set, product requirements, and design framework to be used by all teams at PlayStation.
• Created logic flows, annotated wireframes, prototypes, a designer toolkit, engineering specifications, and additional documentation to distribute the Notification Framework to all internal and external contributors.

UX/UI Designer

Hathway Inc.
2017 - 2018

• Lead UX & UI Designer for Hathway San Francisco office (Peet's Coffee, Pizza Hut, Clorox Pro, Wingstop)
• Work with an in-house team of researchers, strategists, designers, and engineers to design and develop digital products for various companies.
• Translated strategy and technical requirements into design concepts and prototypes
• Produced user journey maps, wireframes, user flows, annotated design documents, UI toolkits, motion and animation guidelines, and final visual assets throughout the whole lifecycle of our projects.
• Created design concepts for business development proposals

Product Designer

HP Inc. (Hewlett Packard)

• Design Lead for a new B2B & B2C communications software application being released on select 2017 HP computers and all HP computers starting 2018/19
• Collaborating with an international team of designers, engineers, and business teams that span various divisions across HP and third party agencies
• Utilize project management software tools to document, annotate, and prioritize feature requests, design bugs, and tasks for our development team
• Provided core UX fixes through wireframes, UI updates through pattern libraries and specification documents, and kept visual consistency through style guides for our MVP beta. 
• Scoping and prioritizing feature development for our beta version updates, as well as working on the product roadmap for a full UX and framework redesign for our 2nd generation application.

UX / UI Designer

Havas Worldwide
2016 - 2017

• Full redesign of a responsive ecommerce website for Emerson Ecologics
• Responsible for the creation of high-fidelity wireframes and prototypes for desktop and mobile versions of the client website
• Working in an agile framework, I collaborated daily with our team of developers, designers, project managers, and client representatives
• Annotated designs and functionality of wireframes and presented UX work to multiple stakeholders including the client team

UX Designer

BookPrint App

• Redesign of an existing mobile app for book enthusiasts  
• Provided heuristic evaluation of current app interface to identify information architecture issues and design improvements  
• Created context scenarios, task scenarios, and personas to ensure a user-centric design approach and reprioritize feature placement  
• Sketching and wireframing for early-stage user testing

UX / UI Designer

Sixth Union Fitness

• Conducted user interviews and surveys to create personas and identify user mental models for information architecture development  
• Produced sketches, lo-fi and hi-fi wireframes, and interactive prototypes for multiple rounds of usability testing  
• Completed a content inventory and restructured the information architecture for an intuitive navigation design  
• Designing the responsive website with Webflow software

UX Designer & Marketing Specialist

2014 - 2016

• Produced low and high fidelity wireframes for multiple design projects 
• Led the full redesign and deployment of our website product pages  
• Utilized user needs and business requirements to design sample parts to assist in the sales process  
• Researched 3D printing opportunities for multiple industry events and then selected the sales samples, marketing assets, and event layout to best meet our users’ needs in each industry.  
• Collaborated with marketing, design, and engineering for the launch of multiple products and service offerings.

Digital Designer

Johnny Alamo Entertainment
2013 - 2014

• Managed all digital content and marketing activities for the launch of Johnny Alamo Entertainment  
• Collaborated with stakeholders to identify appropriate partnership opportunities and then designed the creative proposals  
• Designed, implemented, and analyzed A/B tests for marketing promotions

Brand Designer & Strategist

Rancho Santana Resorts

• Initiated the on-site branding program - working with all departments to redesign business materials to meet latest brand guidelines  
• Performed market research and customer surveys to develop the strategy, approach, and design for the launch of a new service offering  
• Managed full-cycle design projects from start to finish - conducting research, generating content, and producing graphic and web designs


Marketing & Innovation Management

Colorado State University

Dual major in Marketing and Innovation Management, with minors in Entrepreneurship and International Business. Recipient of Young Entrepreneur of the Year Scholarship.

User Experience Design

General Assembly - San Francisco

I left my salaried job to pursue full-time education in user experience design. Months before leaving my job, I collaborated with mentors from different UX agencies to develop a lesson plan, reading list, and timeline for my studies. I weighed out the options of graduate school, bootcamps, and self-education, and ultimately decided on a hybrid approach. I paired the lesson plan I created with the General Assembly UX course and dived in. I completed the General Assembly course and the books and articles on my lesson plan, but I don't foresee my self-education agenda ending anytime soon.